Durban’s tourism industry gathered in celebration of achievement, innovation, and resilience at the prestigious 5th Durban Tourism Business Awards, held at the Inkosi Albert Luthuli International Convention Centre last night.
Marking a significant five-year milestone, the awards paid tribute to the entrepreneurs, accommodation establishments, tour operators, event organisers, tour guides, filmmakers and tourism pioneers whose passion and dedication continue to shape Durban’s visitor economy and strengthen its standing as one of South Africa’s leading tourism destinations.
Hosted by the Durban Tourism Directorate, the awards have grown into one of the City’s premier platforms for recognising businesses and individuals who consistently deliver exceptional experiences, embrace innovation, and contribute to the growth and sustainability of the tourism sector.
Addressing guests at the ceremony, eThekwini Mayor Councillor Cyril Xaba highlighted the critical role tourism plays in driving economic development, creating employment opportunities, and attracting investment to the City.
“The Durban Tourism Business Awards celebrate the businesses and individuals whose hard work, creativity, and commitment continue to elevate Durban’s tourism offering. Their achievements not only enhance the visitor experience but also contribute meaningfully to economic growth, job creation, and the positioning of Durban as a destination of choice,” said Mayor Xaba.
Held under the theme, “Sapphire Elegance: Destination Pride and a Celebration of Durban’s Tourism Excellence,” the 5th Durban Tourism Business Awards marked not only a celebration of achievement but also a bold reflection of Durban’s tourism success story and it’s exciting future.
The growing prestige of the awards was reflected in this year’s record-breaking participation.
A total of 401 entries were received- the highest number since the programme’s inception- with 199 entries progressing to the adjudication stage after meeting all eligibility requirements.
This overwhelming response underscores the strength, diversity, and growing confidence of Durban’s tourism industry.
The evening honoured excellence across a wide range of categories, recognising businesses and individuals who continue to set new benchmarks within the tourism and hospitality sector.
This year’s category winners are as follows:
- Emerging Entrepreneur -Fresh Food with Thuladu
- Event Owners and Promoters- Hollywoodbets Durban July
- Green Tourism- Shongweni Farmers Market
- Accommodation Hotel- The Oyster Box
- Accommodation Non-Hotel- The View Boutique Hotel
- Meetings, Exhibitions and Special Events (MESE)- The Oyster Box
- Tour Guides- Nikiwe Mchunu
- Tour Operators- Travel Bug Tours & Safaris
- Rickshaw Pullers- Maqhinga Nxumalo
- Crafters-Amabheshu Innovators
- Visitor Experience- Phezulu Safari Park
- Film Makers- Trinity Pictures
Exceptional Achievement Award Winners
Special recognition was also awarded to businesses and individuals whose outstanding contributions, innovation, investment, and commitment to inclusivity have made a lasting impact on Durban’s tourism landscape.
The recipients are as follows:
- Creative Industry- DJ Tira
- Hospitality-Zai Restaurant
- Investment- Devmco Group
- Rural Investment and Township Economy Development- Indlondlo Cultural Village
- Product Owners with Disabilities- Wheels of Waves – Reece Smith
Congratulating the finalists and winners, Mayor Xaba commended their commitment to excellence and their role in strengthening Durban’s reputation as a world-class tourism destination.
The awards ceremony celebrated more than business success; it recognised the people, ideas, and entrepreneurial spirit that drive Durban’s thriving visitor economy.
Industry leaders, tourism stakeholders, government representatives, media, and business partners gathered to honour those whose contributions continue to inspire growth and transformation across the sector.
EThekwini Municipality remains committed to supporting tourism development through strategic destination marketing, tourism investment initiatives, business support programmes, and the hosting of major events that attract visitors and stimulate economic activity.
As Durban prepares to welcome thousands of visitors for the upcoming Hollywoodbets Durban July and other major events on its annual calendar, the City remains focused on strengthening its position as Africa’s premier tourism and events destination.
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