Decorex SA announces bold new partnership with Olympic Paints®:
Adding another layer to this year’s ‘Designing for Africa – feels like home’ theme, Decorex SA will be partnering with proudly South African paint manufacturer, Olympic Paints®, for all three of its 2019 exhibitions – Decorex Durban, Decorex Cape Town and Decorex Joburg.
“We are so thrilled to welcome Olympic Paints® as the exclusive paint partner for Decorex SA this year,” said Sian Cullingworth, Portfolio Director at Reed Exhibitions. “As a South African-based organisation, Olympic Paints® has real insight into the décor trends and preferences of the local market and will be able to tap into this year’s Afrocentric theme.”
The experienced team from Olympic Paints® has worked in conjunction with the creatives at Decorex SA to formulate the Premium Platinum Plus Lux Range – a unique colour palette exclusive to Decorex.
Sanjay Parag of Olympic Paints® said that, by combining expertise and experience, the team has created a fresh and exciting premium colour pallete that will enhance any modern design. This exclusive Decorex SA colour palette, in collaboration with Olympic Paints®, will be showcased throughout the 2019 Decorex SA exhibition programme.
“We are excited to be partnering with an award-winning brand like Decorex,” said Parag. “This is a trusted brand that will complement our proudly South African heritage. We believe that the two brands teaming up will add value to the exhibition and provide new ideas for designers and decorators alike.”
Anita Bloom, Creative Director at Decorex SA, said: “It has been such an enlightening experience, working with leading paint experts to formulate a colour palette exclusively for these three shows. We considered the emerging trends in décor and design to cultivate something that will elevate the Decorex brand alongside Olympic Paints® premium colour range. It’s going to be truly eye-catching.”
The Premium Platinum Plus Lux Range will include the ‘Suburban Bliss’ palette consisting of Mushroom Haze, Emerald Intuition, Rose Blush, Rustic Mink, Coral Desire, Sunshine Yellow, Crisp Mint, Misty Olive, Sapphire, Berry Blaze and Choc Mocha. These will work with the Master Décor selection of Sunset Yellow, Night Sky and Black, among others.
Established in 1981 in the south of Johannesburg, Olympic Paints® has constantly worked to meet the ever-increasing demands of the paint industry through ongoing research and development with a focus on quality, affordability and excellent service.
With a diverse staff compliment of over 150 employees, Olympic Paints® has managed to strengthen and maintain its position as a reputable brand in an evolving environment through premium products and innovative ideas. One such innovation is its development of a revolutionary device – Flip ‘N’ Roll® – a paint bucket with a built-in paint tray.
Visitors to Decorex SA will get the chance to engage with leading paint experts while viewing the Olympic Paints® colour range, the Flip ‘N’ Roll® innovation and The Premium Platinum Plus Lux Range set to brighten the full-feature programme, including:
• Decorex Urban Living Trend House
• InStudio Trend Theatre
• The Lighting Project by Springlights
• The Bathroom Project
• Global Trends Project
• Wine & Bubbly Bar furnished by Homewood
• Gin Garden
• Gourmet Cooking Theatre
• Rummery
• The Illy Experience
• Mint Treat Café
• Wine Tasting Cellar
• The Library by EFAM
• Wine Tasting Cellar
DECOREX SA 2019 DETAILS
Decorex Durban
21 – 24 March 2019
Friday – 10am–8pm
Thursday, Saturday & Sunday – 10am–6pm
Durban Exhibition Centre
Trade-focused day: 22 March 2019
Ticket Prices: Adults – R95
Student/Pensioners – R85
Kids U12 – R20
Trade – R85
Decorex Cape Town
1 – 5 May 2019
10am – 6pm daily
Cape Town International Convention Centre
Trade-focused day: 2 – 3 May 2019
Ticket Prices: Adults – R110
Student/Pensioners – R100
Kids U12 – R20
Trade – R100
Decorex Joburg
7 – 11 August 2019
10am – 6pm daily
Gallagher Convention Centre
Public holiday: 9 August
Trade-focused days: 7 – 8 August 2019
Ticket Prices: Adults – R120
Student/Pensioners – R100
Kids U12 – R20
Trade – R100
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