The continent’s premier tourism trade show, Africa’s Travel Indaba (ATI), is officially set to return to the Inkosi Albert Luthuli International Convention Centre (Durban ICC) in May 2026. Bringing together thousands of global buyers, media, and tourism exhibitors, the 2026 edition aims to redefine the African travel narrative through the lens of “Limitless Innovation and Sustainable Growth.”
As one of the largest tourism marketing events on the African calendar, the Indaba serves as a critical platform for African destinations to showcase their unique offerings to the world. eThekwini, known for its vibrant Zulu culture and pristine coastline, continues its legacy as the host city, providing a world-class backdrop for the business of tourism.
Key Highlights for ATI 2026:
- The “Hidden Gems” Pavilion: An expanded showcase dedicated to small, medium, and micro enterprises (SMMEs) from rural and township tourism sectors across the continent.
- Sustainable Africa Forum: A dedicated series of workshops focusing on “Green Tourism,” highlighting how African destinations are leading the way in conservation-driven travel.
- Enhanced Speed Networking: Using AI-driven matchmaking technology to connect African exhibitors with high-value international buyers more efficiently than ever before.
“Africa’s Travel Indaba is more than just a trade show; it is a celebration of the African spirit and a vital engine for our continent’s economic integration,” says [Name], [Title]. “In 2026, we are placing a heavy emphasis on technology and sustainability, ensuring that African tourism remains competitive and resilient on the global stage.”
The event is expected to inject millions of Rands into the local eThekwini economy, supporting the hospitality, transport, and retail sectors. Tourism professionals, stakeholders, and media from across the globe are invited to register early to secure their place at this pan-African milestone.
For more information, registration details, and the full event program, please visit the official Africa’s Travel Indaba website or follow #Indaba2026 on social media platforms.
About Africa’s Travel Indaba: Africa’s Travel Indaba is an iconic pan-African leisure tourism trade show, owned by South African Tourism, with the specific objective of creating market access for our vast array of African leisure tourism products.

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