Imax Corporation and Ster-Kinekor Theatres, a division of Primedia Ltd., today announced an agreement to install an IMAX(®) theatre in the Ster-Kinekor Gateway Multiplex at the Gateway Theatre of Shopping in Durban, South Africa. The deal represents IMAX’s first commercial multiplex theatre in the country.
“IMAX delivers a moviegoing experience so lifelike that customers are willing to pay a premium for it, and as a result we are confident that IMAX will strengthen the performance of our flagship multiplex in Durban,” said Fiaz Mahomed, CEO, Ster-Kinekor. “IMAX supports our mission to deliver unforgettable entertainment experiences, and we look forward to presenting the world’s biggest blockbusters in the world’s most immersive cinematic format.”
“Today’s agreement – with South Africa’s number-one exhibitor at the country’s number-one cinema complex – represents the ideal scenario under which to mark IMAX’s first commercial multiplex entry into the country,” said Andrew Cripps, President, IMAX EMEA. “We are delighted to welcome Ster-Kinekor to the IMAX business and believe our partnership will not only raise our visibility in South Africa, but also set the stage for mutual growth opportunities in the region.”
