The Types of Articles that Perform Well on MyPR

In a nutshell: Informative, solve a problem, timeous, good SEO, selective links to more information.

Here at MyPR we get a monthly synopsis from Google Analytics showing our performance on Google Search.

For a number of months now the Top four highest performing press releases on MyPR have been the same you see below:

Our amateur take on the reasons why are:

All four answer questions currently being asked by consumers around the prepaid meter rollout OR around commonly found problems in their everyday lives.
All four have good SEO in terms of the target keywords in the title
All four solve a problem or, via selective links, give the reader the option to find out more.
All four were given an initial social media boost via our own and associated channels.

Our advice:

Write articles that solve a problem
Do your research to find out what questions people ask time and time again – peruse your company’s help desk data, comment forms, speak to support techs.
ONLY give links to sites/resources that will further assist.
Promote your article every now and then on social media – look for pages/groups talking about the problem that you solve.
Add your article to your newsletter to clients.
Write a series of articles and include links to each in the FAQ’s on your web site.
Produce a video showing your article in action.
Go onto forums pertinent to your industry and look to drop links to your problem solving article/s.
Treat each article/press release like a little parcel of gold that you want to highlight and notify people about every now and then.
Be proud of your press releases and continue to share them in as many creative ways as possible.

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