Boasting the highest number of Blue Flag beaches in the province, as well as two world-class dive sites, adventure and extreme tourism offerings, Ugu District remains a top tourism destination. South Coast Tourism & Investment Enterprise (SCTIE) continues to develop these tourism products, expanding the tourism economy which brings with it significant investment opportunities.
“Our tourism assets have always been a major drawcard for visitors, but we’re now uncovering the significant investment potential they offer as well,” commented Deborah Ludick, Acting CEO of South Coast Tourism & Investment Enterprise (SCTIE). “Alongside our quality beaches and dive sites, the KZN South Coast offers visitors front-row seats to the annual Sardine Run, considered the planet’s greatest biomass migration. Beyond these, we’re developing our rural tourism assets which meet the growing tourism trend of unique experiences in nature that embrace local heritage.”
Rural investment options
One such example is the KwaXolo Caves Adventures, a guided heritage tour that uses a via Ferrata system to take visitors into a series of caves adorned with San artwork dating back centuries, set against a backdrop of gorge and waterfall views. Its success has seen an expansion, with the final stages of Phase 3 including an extended 1.06km zipline and landing deck. Investment potential exists in the establishment of an on-site lodge for overnight stays, extended ziplining opportunities, transportation, and recreational activities such as quad biking and paintball.
The recently launched 71km Umzumbe River Trails in the hinterland meet the massive demand for such guided hiking trails among iconic scenery. Guests are also exposed to authentic Zulu experiences in homestays along the way. Further investment potential exists in the establishment of a lodge alongside the dam – which has been supported by a feasibility report issued by Umzumbe Town Planning – and the development of recreational activities around the dam for overnight guests, day visitors, corporate team building, and school excursions.
Tourism investment potential uncovered
Leonard Gomo, the General Manager of Margate Sands – which enjoyed a 6.5% increase from last year’s occupancy of 89.18% – said the Blue Flag beaches, Marine Protected Areas, and hinterland activities make this region an attractive investment option. He added that new initiatives such as the Wellness Way route and Mission Tourism Route are enhancing the offerings.
“Further to this are the community initiatives, such as Tidy Towns, that create a conducive tourism environment,” said Gomo. “When communities buy into your business vision it guarantees the longevity of your business lifespan, and the KZN South Coast is on the rise. Investing now enables the investors to grow with the destination while enjoying the benefits of a low-cost investment now.”
Corné Alberts, the Group Marketing Manager for ANEW Head Office which includes ANEW Resort Ingeli Forest near Harding, said the KZN South Coast presents various investment opportunities in the tourism sectors.
“Infrastructure development, hospitality services, eco-tourism initiatives, and technology-driven enhancements are areas with considerable potential. Exploring partnerships and collaborations to enhance these sectors can be beneficial for investors seeking opportunities in the region,” noted Alberts.
“Investing in the KZN South Coast offers numerous benefits, including the region’s natural beauty, a growing tourism sector, and a supportive local community. The potential for sustainable and responsible tourism practices further adds to the appeal. Additionally, the region’s strategic location and diverse offerings make it a promising investment destination with long-term growth prospects.”
She added that there has been a noticeable uptick in interest in the KZN South Coast as an investment destination: “The region’s positive tourism trajectory, coupled with its unique attractions, has captured the attention of potential investors.”
To find out more about these and more investment opportunities, get in touch with SCTIE, the KZN South Coast’s One-Stop Shop for investment. Contact SCTIE on 039 682 7944, email oss@sctie.co.za or visit www.investkznsouthcoast.co.za.
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Author: Agnes Matladi from Olivia Jones Communications on behalf of South Coast Tourism and Investment Enterprise.
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