Samsung Encourages Customers to Go For Gold

JOHANNESBURG, South Africa – 11 August, 2016 – Samsung Electronics South Africa is a fervent supporter of the Olympic Games and in particular, the ethos behind the global sporting event, which aims to encourage athletes to strive and to accomplish the exceptional.

The competitors in the games are the elite that their respective nations produced, which means that those who stand at the top of the podium and receive gold are the leaders in their fields. These sportsmen and women never settle for anything less than being number one and are constantly striving to better their previous successes.

A good example of this is South Africa’s own Olympic gold medalist, Cameron van der Burgh, who took the 100-metre breaststroke gold medal at the 2012 Olympic Games, setting a new world record with this feat.

Despite his accomplishments on the ultimate stage, he has since gone on to win numerous World Championship medals and has twice won the Fédération Internationale de Natation (FINA) overall World Cup. It is this intense desire to always be the best and to continue triumphing in every contest he undertakes that makes him a truly extraordinary athlete.

“We are proud to name Cameron as our brand ambassador as he is focused, driven and precise, constantly setting standards of excellence and quality,” says Michelle Potgieter, Director for Brand and Communications at Samsung South Africa.

Like the top athletes, explains Potgieter, these are traits that the Samsung brand shares and it too is driven to be a winner. For this reason, when customers purchase its products, they know that they are obtaining the gold standard and the best of the best.

“Samsung has a long history with the Olympic Games and our mobile business is a global sponsor at the Rio 2016 Games. As part of our Olympic commitment, we want to give every Samsung customer a chance to experience their own version of Olympic success with our ‘Go For Gold’ promotion.” Customers purchasing any Samsung product above the value of R 500 before 31 August 2016 will have the opportunity to win their share of a million rand in Samsung products.

“Winners never settle for anything but the exceptional and we believe our customers are winners too. Therefore, just like Cameron throughout his career and the athletes that will be striving to top the podium at this year’s tournament, we want to encourage our customers to ‘Go For Gold’ as well,” concludes Potgieter.