Today Wakaberry is celebrating their 3rd birthday. In three short years the brand has grown to encompass 35 stores in eight provinces, over 176 000 Facebook fans, 26 500 Twitter and 5100 Instagram followers.
100% locally owned, Wakaberry is South Africa’s leading self serve frozen yoghurt brand. They were the first to introduce the concept to South Africans and have remained the market leaders ever since. They opened their first store in Florida Road in Durban in May 2011 and have since opened 35 more stores in eight provinces across the country, with many more to follow later in 2014.
Wakaberry was started by three born and bred Durbanites and they are very proud of their product – Wakaberry is one of the only self serve frozen yoghurt bars that use 100% real yoghurt in their soft serve.
To celebrate their birthday Wakaberry is asking the people behind the brand to share their favourite Waka memory using the hashtag #WakaTurns3. “Our fans have always supported us online which has allowed us to continuously listen to them, talk to them and engage with them,” says Wakaberry’s co-founder and Managing Executive, Michele Fourie. “What better way to celebrate our third birthday than through our customers, our franchisees and our staff sharing their favourite memory of the brand online. We can’t wait to see what they come up with,” she adds. Fans can log onto Facebook (facebook.com/wakaberryfroyo), Twitter (@Wakaberry) or Instagram (@Wakaberry) to share their favourite Waka memory.
Wakaberry opened their first store on Florida Road in Durban in May 2011. It wasn’t long before they opened their second store, this time in Durban North. From there the brand went national by opening their first Gauteng store in Lonehill Johannesburg and their first Western Cape store in Stellenbosch.
Other brand highlights over the last three years include:
- The first brand to introduce self-serve frozen yoghurt into South Africa.
- One of a handful of self-serve frozen yoghurt brands that use traditionally fermented liquid yoghurt in their froyo.
- The 3rd largest froyo brand on Facebook worldwide.
- The 2nd largest froyo brand on Twitter worldwide.
- The first frozen yoghurt brand outside of the USA to be recognized by the International Frozen Yogurt Association.
- The joint venture partnership with Famous Brands.
This weekend Wakaberry will be at Grand Designs Live in Johannesburg where they will be swirling a secret new flavour.
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