EXCO authorised Durban Tourism to enter into a partnership with international TV group, Eurosport as part efforts to market the City as a tourist destination abroad, especially in the European market.
The partnership is in support of the 7 year Marketing Strategy that was approved by Council in October last year which has a core objective of increasing international visitors arrivals from 650 000 in 2013 to 10 million in 2020 through mass dissemination of information on Durban.
The total cost of the contract over a three year period (2014/15 – 2016/17) is R7,7 million, with R2,8 million paid annually.
Correction of spelling of Pixley kaSeme Street