A Durban selected video:
by Oresti Patricios. Land Rover is not a brand that I have an instant connection with. Even though I love the great outdoors, I’m not one to go off-road and sleep in a tent — I enjoy my creature comforts.
But CelebrateDefender, the farewell campaign for the Land Rover Defender from Y&R South Africa’s Johannesburg office, certainly cuts through the clutter, and I believe it speaks to people from all walks of life, because of one discerning feature: storytelling.
For more, go to:
#AdoftheYear: South Africa’s best ads 2015 [part 1]
Ad of the Week, every Wednesday on www.marklives.com!
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