Highlights from the DStv Seminar of Creativity at the Loeries 2016:
Here are some of the highlights from this seminar. It featured top speakers from around the world.
Sarah Personette from Facebook
Here are some of the highlights from her talk:
‘’In some countries there are more mobile devices than there are people’’
‘’I believe that one of your greatest exports will be creativity’’
‘’Wi-fi is a luxury’’
‘’You consume content faster on mobile’’
‘’If you can stop thumbs you can grow business’’
‘’We built the platform and people bring the magic’’
‘’Over 100 million of hours of video are served every day’’
‘’8 billion daily video views’’
‘’We believe that the future is video’’
‘’Tell your story visually’’
‘’The Creative Hub is coming to Facebook in September’’
‘’Start by Starting’’
Debra Mallowah from Unilever
Here is what she had to say:
‘’40 percent of women don’t identify with women’s ads’’
‘’It’s important for brands to stay relevant’’
Laura Jordan-Bambach from Mr President
She had the following to say:
‘’To do different you need to be different’’
‘’Question bravely, answer boldly’’
‘’Allow room for experimentation’’
‘’Team up. Collaboration is Queen’’
‘’Question. Make your own opportunities’’
‘’Empathy is the most important skill for any creative’’
‘’What’s the one thing you are going to start making tomorrow?’’
Find her on Twitter @laurajaybee
Marco Cremona from Google Creative Lab
He had the following to say:
‘’The bigger the ego the smaller the echo’’
‘’The product is the idea’’
‘’Users above all’’
‘’Demos and documentaries not ads’’
‘’Make people smile, cry or think’’
Bridget Jung of Marcel Sydney showed us how technology imagined in the past is now here. She also showed us a fascinating video of how ink is being made from pollution.
For more info visit www.air-ink.com
Susan Credle from FCB gave us some wonderful insight into the world of advertising and what makes good ads.
She emphasized the following: ‘’It’s our responsibility to use advertising for good’’
Jimmy Smith of Amusement Park showed us what it is like working in advertising agencies and gave us the following great insight into working in a multi-cultural agency:
‘’When you have cultures that smash together in a company magic happens’’
For those of you that missed the seminar there’s always next year.
There is still much to do at Loeries Creative Week:
Download the Loeries App, you can get reminders, check into events, connect with delegates and much more. Search for Loeries 2016 in the app store. Available for iOS and Android.
You can also check out the DStv Beach Café in front of the Elangeni. A cool place to hang out. To make a booking call 031-337-7700
20th and 21st August – Loeries Awards Ceremony – ICC
Joe Ride – Sunday 21st August – A fun beach cycle ride with Joe Public. Time: 11am
Start and Finish at DStv Beach Café
21st August – I Heart Loeries Market. Time: 9am Venue: Beachfront Amphitheatre
For more info visit www.loeries.com
Find them on Twitter @loeries
Instagram: Loerieawards
Facebook: The Loeries
#Loeries2016
Article by Fred Felton
Twitter @fredfelton
Full article here: Umhlanga Life –
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