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Global IT and Digital Automation Leaders, Pyramid GmbH, Set to Break Into the African Market

5 December 2024 by My Durban

Johannesburg , 03 December 2024 : Pyramid GmbH, a notable entity in the global IT solutions market, has made a strategic move to expand into Africa, tapping into a burgeoning, yet largely untapped market. This new subsidiary, Pyramid Africa will be helmed by Andre Van Der Merwe, appointed as General Manager.
This move marks a significant step in the company’s growth, is a testament to their commitment to diversification and global expansion. Africa, with its vast resources and rapidly growing economies, presents a landscape ripe with opportunities for businesses looking to invest and make a lasting impact. Pyramid GmbH’s decision to invest in the region reflects a forward-thinking approach, recognizing the potential for growth and the chance to contribute positively to the economic development of the continent.

With a wealth of experience and a keen understanding of the local market dynamics, Van Der Merwe is set to steer Pyramid Africa towards a future of innovation and success. He brings a unique blend of leadership skills and regional expertise to the table and his role will be crucial in navigating the complexities of the African market.

One of his core mandates will be to build strong relationships with local partners and align the subsidiary’s goals with the overarching vision of Pyramid GmbH. The choice of Van Der Merwe underscores the company’s dedication to employing leaders who are not only well-versed in business acumen but also deeply understand the cultural and economic fabric of the regions they operate in.

The July 2023 faytech AG and Pyramid Computer GmbH merger into the Pyramid Group, resulted in a solid, stronger player in the IT products and solutions industry. Now, as Pyramid Africa begins its journey, the focus will be on establishing a robust presence for the faytech branded products in the market.
There will be a strong focus on delivering quality products and services and fostering sustainable practices that benefit both the company and the communities they serve. The African subsidiary is poised to become a key player in the continent’s development, leveraging Pyramid GmbH’s global resources and faytechs’s established brand and expertise while cultivating local talent and capabilities.

faytech is a leading developer and manufacturer of IT solutions for medium and large enterprises. They design and develop innovative products and solutions to serve the megatrends of the future in the field of digital automation together with their clients and partners.
The list of well-known brands using faytech Touchscreen Displays and PCs is substantial and includes the likes of Bechtle, Continental, Honeywell, Unilever, Bosch, Komatsu, Qualcomm and many more.

The expansion into Africa marks a new chapter for faytech and Pyramid GmbH; one that promises to bring innovative solutions and collaborative ventures to the forefront with a particular focus on their 10.1? Industrial Tablet IP65 ideally suited for demanding environments. And, with Andre Van Der Merwe at the helm, Pyramid Africa is set to embark on a path of growth and prosperity, contributing to the economic landscape of the continent and enhancing the global footprint of its parent company, Pyramid GmbH.

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Durban is a major coastal city and the economic hub of the KwaZulu-Natal (KZN) province in eastern South Africa. Governed by the eThekwini Municipality, it is renowned for its busy seaport, tropical climate, diverse cultural influences (African, Indian, and colonial), and the popular “Golden Mile” beachfront promenade, serving as a premier tourism and industrial center.
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