FRENZY IN THE SHARK TANK AS OAKLEY AND THE SHARKS JOIN FORCES:
Monday, January 31, 2022 — The leader in sports performance eyewear, Oakley is teaming up with one of the country’s most beloved and formidable provincial teams to bring you a match up made in rugby heaven. Today, Oakley South Africa announced a partnership with one of the country’s most successful rugby franchises, The Sharks, in a deal that will see the brand become the team’s Official Eyewear Partner for the 2022 season.
This unique partnership between two powerful brands cements two forward thinking approaches to business. The Sharks and Oakley are always on the cutting edge delivering great products that enrich people’s lives. As a team that has long built its reputation on grit, integrity, heart and empathy, The Sharks perfectly embody Oakley’s “Be Who You Are” campaign. Unapologetic and determined, the eight-time Currie Cup winners are known around the world for their ethos and inspirational commitment to authenticity.
Seth Hulley, Oakley SA Sports Marketing manager said: “I am super excited about this partnership, Oakley sponsors quite a few individuals from the team, including Siya Kolisi, Lukhanyo Am, Sikhumbuzo Notshe, Aphelele Fassi and Ntuthuko Mchunu. There is a great synergy between Oakley and The Sharks already and it made sense to take the sponsorship to the next level, as the Sharks brand and Oakley are two dynamic brands that align very well.”
Few South African sports teams are more internationally renowned and supported than the Sharks. Over the past three decades they have evolved from a provincial rugby brand to a commercially recognised sporting giant with global stature.
“The brand has reached such significant milestones that it has become more than just a rugby team. As a team we are role models for the youth. Our players and coaching staff are conduits for the idea that you can find realisation through sport. The example each of them sets encourages our community of supporters to be true to themselves and embrace their own unique identities,” said The Sharks CEO Eduard Coetzee.
He concluded: “This alliance only reinforces the idea that we are committed to excellence. We are ecstatic to have found a partner who knows what it means to Be Who You Are. This allows every member of The Sharks family to continue to put their most, innovative and inventive foot forward no matter where they go”.
About Oakley, Inc.
Established in 1975 and headquartered in Southern California, Oakley is one of the leading product design and sport performance brands in the world. The holder of more than 800 patents, Oakley is a culture of creators, inventors, idealists and scientists obsessed with using design and innovation to create products and experiences that inspire greatness. This philosophy has made Oakley one of the most iconic and inimitable brands on the market, with products that world-class athletes around the globe depend on to compete at the highest level possible. Oakley is known for its High Definition Optics®, which features unparalleled optical clarity and precision along with impact resistance and UV protection, incorporated into all of the brand’s sun, prescription eyewear and premium goggles. Oakley extended its position as one of the world’s leading sports eyewear brands into apparel and accessories. Oakley has men’s and women’s product lines that appeal to Sports Performance, Active and Lifestyle consumers. Oakley is a subsidiary of Luxottica Group. Additional information is available at www.oakley.com.
Oakley® and Prizm
are trademarks of Oakley, Inc.
© 2016 Oakley, Inc. All rights reserved.
The post FRENZY IN THE SHARK TANK AS OAKLEY AND THE SHARKS JOIN FORCES appeared first on The Sharks.
A draw represents differing emotions for opposing teams, but for the Cell C Sharks, the Vodacom United Rugby Championship result against the DHL Stormers at Hollywoodbets Kings Park on Saturday was akin to a loss.
Having built up a strong lead, with a dominant scrum at the forefront of the pressure that got the Durban side on the front foot, only for the Stormers to fight back and secure a draw that to them would have seemed like a win given how they had been bested at scrum-time in particular.
In his summation of the game afterwards Cell C Sharks head coach Sean Everitt explained that, “The plan we put together and the pressure we put on their set-piece was everything we planned for throughout the week and we did everything right for probably 71 minutes and then threw it away at the end.
“We’ve learned lessons in this competition that the small mistakes you make have consequences and I’m not talking about the big ones, especially discipline. Unfortunately we didn’t execute our kicking game well enough, talking about kicking to poles and sometimes that happens.
“It was just a bad day at the office for Boeta, he received the man of the match award against the Ospreys for his kicking, so you don’t become bad overnight. He sets his standards high, we know he can kick, we saw with that beautiful drop-goal, and there were two off the upright – one from him and one from Tito – so we were probably a bit unlucky.
“But there were other opportunities to win the game and unfortunately discipline at the end of the day cost us.”
At 19-3 up, the game was there to win. But things went wrong and the Stormers somehow conspired to pilfer a draw from a position where they looked dead and buried.
“It comes down to discipline,” said Everitt. “You don’t want to give away penalties and put yourself under the pump, so I think we beat ourselves in this game. We didn’t lose the game, we had an opportunity to win it and get four points, even five if we had taken more opportunities.
“At 22-15 up, it was a crucial stage of the game where we lost our lineout which led to Sbu Nkosi’s yellow card. If you asked me where we could have closed the game out, it would have been at that lineout, but unfortunately we saw what happened there.”
Scrumming was an area the coach admitted was always going to be an area of focus, somewhere the Stormers have been successful and therefore a focal point to try to dominate the Cell C Sharks. Six scrum penalties certainly had the Stormers pack in serious trouble.
“The Stormers won four scrum penalties against the Bulls the previous weekend, so we never took anything for granted even through we had Thomas du Toit, Bongi Mbonambi and Ox Nche in the front row.
“We have cohesion there because when they’re not with us, they’re scrumming for the Boks and we’re very fortunate to have all three.
“Someone like Thomas has been a stand-out for us throughout the URC, we’re very pleased with where we are with him, he’s learned a lot in the last couple of years and he’s just been outstanding for us. We’re happy with him and his form.
“Ox has come a long way in his development and he and Bongi were dominant in every game they played at the end of the year.”
Looking at where there could be improvements in executions, Everitt explained that the work-ons do not require a whole new plan of action, but rather minor mental adjustments to what they are doing already.
“There were opportunities we left out there from a try-scoring point of view and we could have finished off a few a bit better by being patient with ball in hand. So we probably went a little off plan there.
“The guys are disappointed after this result, it’s not the one we wanted, especially after dominating for a large period of the game. We’ll bounce back, this team has a lot of fight and there is a really good vibe in this team.”
The post Analysis of a Draw appeared first on The Sharks.
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Quick Durban KwaZulu-Natal Fact: South Coast – The South Coast’s glorious coastline boasts kilometers of golden beaches washed by the warm Indian Ocean and offers a chain of lagoons and rocky outcrops to explore. Some of the main towns included in the South Coast region are Amanzimoti, Scottburgh, Port Shepstone and Margate. This region stretches from ‘Toti to Port Edward.With its enviable climate and warm surf temperatures, forests, rolling hills and all-year round sunshine, makes it one of the prime holiday destinations in Southern Africa, attracting visitors all year round…
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