With thousands of national and international associations based in South Africa and serving a broad spectrum of interests, the 2014 Association Management Workshop aims to help these organisations to focus on global strategic thinking and the requirements of industry leadership in the region. The free, one-day workshops will be held in Johannesburg, Durban and Cape Town between 25 and 27 November, proudly conceptualised and arranged by The Conference Company.
Internationally renowned American guest speaker, Greg Talley, President and CEO of the United States based Talley Management Group, will provide several perspectives from his current work with more than 40 national and international clients. He also boasts previous experience working with various industry sectors, including hotels development, convention bureau and association management.
Managing Director of The Conference Company, Nina Freysen-Pretorius, has herself been a vital conferencing and management partner to a host of South African organisations and societies through her firm’s work. Increasingly, the international trend is for core Professional Conference Organising companies (PCOs) to add Association Management to their portfolio and take on the role of permanent secretariat for an Association. This ensures effective management of the Association’s membership and database, reliable communication with committee members and financial stability, as well as confidentiality in all business dealings.
Says Freysen-Pretorius: “Keeping in touch with the latest information is only useful if you are flexible enough to adapt accordingly as an association, organisation or society, whatever your area of interest. Our industry’s achievements have required a great deal of change from all corners, and this takes strategic thinking of association executives.”
Talley will thus share case studies from his vast experience in the association and event management industry, and will discuss the importance of strong association management, as well as its benefits and optimum structure.
Esteemed keynote speaker, Sue Geuens, President of the Data Management Association of South Africa (DAMA SA) will address attendees around data as a key asset for any organisation. Geuens boasts over 20 years of experience in the field and is South Africa’s first Certified Data Management Professional (CDMP).
The 2014 Association Management Workshop targets association CEOs, executives and those who provide secretariat functions to organisations representing sectors as diverse as health, industry, agriculture, banking and finance, government, environmental management, education and more.
CEOs and executives attending the workshops will receive the latest information and insights into:
• International association management trends
• The future of associations
• Practical ideas and suggestions to improve association membership
• Synergies and alliances
• Technology vs. human interaction
• Funding and sponsorship challenges
• Regulation /compliance
Dates are:
Johannesburg: Tuesday, 25 November 2014
Durban Workshop: Wednesday, 26 November 2014
Cape Town Workshop: Thursday, 27 November 2014
For more information or to reserve a complimentary seat, contact:
Natalie Kensley
Tel: +21 (0) 21 914 2751
Email: natalie@confco.co.za
