Editorial at Less Than 1.5% of Print Cost

The traditional print media method of calculating advertising costs is based on Column Centimeters – the higher the number (or coverage) the higher the cost.

There are still many media monitoring companies that use this measure to determine the worth of an editorial in an online publication. This is normally referred to as the AVE (Advertising Value Equivalent).

The main differences between online and print:

Speed to publication
Choice of publication
SEO benefits – no benefit from print
Longevity – an article will stay around for a very long time

We took a recent advertising quotation from a newspaper and produced this comparison.

Comparing traditional print advertising rates calculated in column centimeters against digital publishing reveals the stark value proposition of online distribution.

Print Media Advertising Costs:

In traditional print media, advertising costs scale sharply based on physical page area (column centimeters) and overall word count:

Package / Advert Size	Article Length	Traditional Print Rate	Cost Comparison vs. MyPR Budget Release
Option 1: 38×8 Full Page	800 words	R21 500.00 (excl. VAT)	MyPR is 430x cheaper for full article coverage.
Option 2: 19×8 Half Page	600 words	R12 900.00 (excl. VAT)	MyPR is 258x cheaper for half-page equivalence.
Option 3: 19×4 Quarter Page	400 words	R7 000.00 (excl. VAT)	MyPR is 140x cheaper for quarter-page equivalence.
Option 4: 10×4 Eighth Page	200 words	R3 500.00 (excl. VAT)	MyPR is 70x cheaper for short-form equivalence.

Visualizing the Value Overlay

If you superimpose these traditional column-centimeter frames over the MyPR Budget Featured Press Release announcement (which spans approximately 300 to 400 words):

10×4 Frame (R3 500.00): Would cover only the first headline and introductory paragraph before running out of allocated column space.
19×4 Quarter Page (R7 000.00): Would cut off halfway through the bulleted submission guidelines.
19×8 Half Page (R12 900.00): Would cover the full bullet points but truncate the regional tag options and boilerplate details.
38×8 Full Page (R21 500.00): Would be required to fit the entire press release, single feature image, boilerplate, and contact links.

MyPR AVE:

At R50.00, the MyPR Budget Featured Press Release covers the 100% full-length article, 1 featured image, boilerplate links, and up to 3 regional republication tags – delivering complete coverage at less than 1.5% of the cost of the smallest traditional print slot.