The eThekwini Municipality’s programme to attract private investment to the Golden Mile has reached a key milestone. Preferred bidder Imvusa (Pty) Ltd has secured more than R70 million to redevelop 137 Lower Marine Parade. Total private-sector investment is expected to approach R100 million once tenant fit-outs are complete.
Construction is set to commence in January 2027 following the completion of statutory planning processes and the signing of leases.
The project will expand the commercial footprint from 1,700 m² to 4,000 m² a 135% increase in usable space. Signed leases are in place with food and hospitality brands, including Steers, Fishaways, Debonairs Pizza, Wimpy, Milky Lane, Nonna’s Riviera, and Perere by Gushima. This introduces Nonna’s Riviera to Durban for the first time outside Johannesburg.
The redevelopment will double permanent positions at the site from 85 to approximately 170, with Nonna’s Riviera accounting for 33 jobs. An additional 80 jobs will be created during construction.
The project follows sustained growth along the beachfront promenade, which recorded 17.45 million pedestrian movements in 2025 a 20% single-year increase. Momentum has continued into 2026, with 11.25 million movements recorded between January and September.
Construction was rescheduled from June 2026 to conclude legal proceedings for vacant possession. Remaining occupants must vacate by 15 January 2027, with site handover taking place immediately after. The development aims to open for trading during the 2027/28 festive season.
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