Daybreak Management Announces Company Name Change to Daybreak Foods

[Johannesburg, 15 April 2024] – Daybreak Management is pleased to announce the successful registration of its company name change with the Companies and Intellectual Property Commission. Formerly known as Afgri Poultry Proprietary Limited (trading as Daybreak Farms), the company will now operate under the new name “Daybreak Foods Proprietary Limited.”

The decision to change the company name was approved by the Board of Directors and subsequently endorsed by the Shareholders on 14 March 2024. This transition marks a significant milestone in Daybreak’s journey towards renewal, reflecting the Board’s commitment to corporatization ambitions for the company.
The adoption of the name “Daybreak Foods” aligns with the CEO’s vision of establishing a distinct corporate identity that is independent, recognizable, and accessible within the industry. This strategic move positions Daybreak firmly among other leading players in the market.

As part of this transformation, Daybreak reaffirms its commitment to ethical corporate practices, prioritizing the delivery of high-quality poultry products to customers, nurturing its employees, maintaining operational excellence in production facilities, and upholding transparent communication with shareholders.
“We are excited to embark on this new chapter as Daybreak Foods,” commented Richard Manzini, CEO of Daybreak Foods. “This name change represents our dedication to advancing our corporate identity while remaining steadfast in our commitment to excellence and integrity.”
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