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ALSA Welcomes SALGA at Orange View in Protea Glen

16 October 2025 by My Durban
  • ALSA welcomes the national team of SALGA to Orange View – flagship franchise development

Johannesburg, South Africa – ALSA proudly announces the success of a recent site visit to its flagship development, Orange View in Protea Glen, coinciding with the visit of the national SALGA team for their annual conference. Managing Director Tando Canham had the privilege of addressing the assembly, introducing the innovative ALSA franchise concept. With positive feedback from SALGA, we are optimistic that their endorsement will ease the challenges often encountered in the development process.

ALSA, currently in its start-up phase, is spearheaded by founder Hans van Breugel, who brings over 20 years of expertise in sustainable energy and GAP market development within South Africa. His visionary approach aims to tackle the national housing backlog through a collective implementation of standardized blueprints tailored to local needs. This initiative is increasingly resonating with entrepreneurs and investors, as evidenced by our current roster of 12 active franchisees, including three remarkable female developers, all making significant strides in the sector.

Franchisees are encouraged by the potential for multiple projects, despite facing initial disruptions. As we build momentum and engage with inquiries, we are very thankful for the preliminary support received from FASA.

The ALSA franchise model streamlines development, utilizing consistent plans, solar energy solutions, heat pumps, and battery technology. This infrastructure includes comprehensive back-office support, software, marketing, and contractual frameworks, all designed to facilitate high-density projects targeted at the affordable housing market. We are thrilled to announce that our prototype development at Orange View has been awarded a gold accolade at this year’s Reside Summit.

We invite entrepreneurs, existing contractors, quantity surveyors, architects, and real estate professionals to learn more about joining the ALSA franchise. With 50 municipal areas earmarked for development and a growing demand, particularly in the Western Cape, ALSA offers a lucrative opportunity to become a leader in green energy and high-density development.

For more information on becoming an ALSA franchisee, please get in touch with Tando Canham at tando@alsa.co.za or visit our website at www.alsa.co.za.

Contact:

Tando Canham
Managing Director, ALSA
Email: tando@alsa.co.za/louise@alsa.co.za
Website: www.alsa.co.za

Alsa’s recent site visit to our flagship development, Orange View in Protea Glen, was a significant milestone. The national SALGA team’s presence in Johannesburg for a conference provided an excellent opportunity for our MD, Tando Canham, to introduce the ALSA franchise concept. The endorsement from SALGA, a culmination of two years of hard work, is a testament to our credibility and potential for growth. The positive feedback we received from SALGA has bolstered our confidence in the national franchise roll-out plan, making the road ahead seem more promising.

ALSA is still in the start-up phase, but the founder, Hans van Breugel, has 20 years of experience in software development in South Africa. His genius initiative to address the national housing backlog with a collective implementation of a standardized blueprint is starting to make sense to entrepreneurs and investors. We currently have 12 franchisees on board, including three female developers who are making stellar progress. Some of the developers have also identified more than one project to enter into various stages of development. The challenges have been disruptive, but we are finally on track as the momentum and queries are picking up. We are also very thankful for the preliminary membership from FASA. The growth potential of our franchise model is significant, making it a lucrative opportunity for potential franchisees and investors.

The franchise principle is elegantly simple: all developments utilize the same plans, solar, heat pump, and battery technology, along with comprehensive back-office support, software, marketing, and contracts. This standardized approach, tailored for the affordable market, has been a key factor in our success. We are also proud to announce that our prototype development in Orange View was recognized with a gold award at this year’s Reside Summit, further validating our business model’s feasibility and potential for success.

Entrepreneurs, existing contractors, QSs, architects, and real estate practitioners, your expertise is invaluable to us. We want to invite you to contact Tando Canham for more information on becoming an ALSA franchisee. Fifty municipal areas have been identified for development, and the demand in the Western Cape is of concern to ALSA. This is a lucrative opportunity to become a green energy/high-density developer.

Images:

Hans van Breugel adressing SALGA Photo: ALSA marketing

 

National SALGA team at Orange View Photo: ALSA marketing

 

MD: Tando Canham Photo: Alsa Marketing

 

Video:

ALSA WELCOMES SALGA at ORANGE VIEW in PROTEA GLEN

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Boilerplate and Editor’s Notes:

More Info on ALSA WELCOMES SALGA at ORANGE VIEW inPROTEA GLEN here: https://alsa.co.za
X: https://www.linkedin.com/in/hans-van-breugel-b96a761/
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About My Durban

Durban is a major coastal city and the economic hub of the KwaZulu-Natal (KZN) province in eastern South Africa. Governed by the eThekwini Municipality, it is renowned for its busy seaport, tropical climate, diverse cultural influences (African, Indian, and colonial), and the popular “Golden Mile” beachfront promenade, serving as a premier tourism and industrial center.
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