‘The future of African e-commerce: The challenges of scaling on the continent’ 

‘The future of African e-commerce: The challenges of scaling on the continent’ : Karen Nadasen, PayU South Africa, Country Manager At present, e-business in Africa remains a challenge. It may be better than it ever has been, but the truth is that lower literacy and internet penetration levels continue to limit the growth on the continent. However, this will not remain the status quo for long, as smartphone proliferation increases, data costs decrease and usability improves. Wallets, now commonplace, are an excellent example of this’, … [Read more...]