5 Tips to navigate digital lead generation

5 Tips to navigate digital lead generation: Lead generation has boggled the minds of sales people and marketers since the dawn of trade. How do we attract qualified leads at scale? Jacqueline Raw, Owner and Founder of marketing consultancy, Ycagel, says, “Leveraging technology is the answer. You can reach more people, more of the time. But, your competitors may have the same idea, so getting your digital lead generation strategy right is crucial.” So, what does this mean for the marketing manager, start-up entrepreneur or seasoned professional … [Read more...]

Next generation of media stars take over radio station

Next generation of media stars take over radio station: Learners from schools across the Nelson Mandela Bay metro will be given the opportunity to gain hands-on experience in broadcast and online media through the annual Algoa FM Youth Day, which has been running since 2014. After several weeks of training the youngsters are given responsibility of all the production, on-air and electronic media aspects of the station for the day on June 17. “They are made to understand that the presenter may be the end product, but that the entire team is what … [Read more...]